I build and manage social media ecosystems that showcase your property, drive inquiries, and keep you top-of-mind with past and future guests. This includes strategy, content, and performance all under one roof.

What this can include:

• Channel strategy for Instagram, Facebook, TikTok, LinkedIn, and YouTube

• Monthly content calendars and copywriting tailored to your brand voice

• Content capture direction (photo/video), shot lists, and creative briefs

• Publishing, light community management, and engagement guidelines

• Coordination with in-house teams and agency partners

• Monthly performance reports with clear, actionable insights

Ideal for: properties that need consistent, high-quality social presence that actually supports revenue—not just likes.

I audit, refine, and help rebuild digital experiences so that when guests find you, it’s easy and compelling for them to book, inquire, or learn more.

What this can include:

• Website and booking flow audits to identify friction points

• UX and content recommendations mapped to the guest journey

• Wireframes and page outlines for new or refreshed sites

• Collaboration with designers and developers (or light builds in template-based platforms)

• Landing pages for packages, events, and seasonal campaigns

• Ongoing testing and optimization recommendations based on performance

Ideal for: properties and groups that get traffic, but aren’t seeing the inquiries or bookings they should.

Launches and campaigns that move the needle—on time and on brand.

From summer camp enrollment pushes to holiday packages and special events, I design and manage integrated campaigns that tie together your key channels and tell one clear story.

What this can include:

• Campaign strategy and messaging for specific offers or seasons

• Channel plans across social, email, web, and paid partners

• Asset planning and creative briefs for your internal teams or agencies

• Timeline and project management from concept to launch

• Performance reporting with insights and next-step recommendations

Ideal for: teams that need senior-level guidance and execution support around key seasons or high-stakes initiatives.

Senior-level digital and brand guidance without adding a full-time headcount.

If you’re a hospitality group or an agency, I can step in as a strategic partner who understands both sides: property realities and campaign needs.

What this can include:

• Fractional Head of Digital/Brand support for hospitality groups

• Audits of current digital presence and marketing ecosystem

• Channel and content playbooks for internal teams

• Training and workshops on social, content, and AI-enabled workflows

• Ongoing strategic oversight with your in-house or agency team

Ideal for: leaders who want cohesive strategy, consistency across properties, and someone who can “own” digital without the overhead of a full-time director.

Clear data, smarter decisions.

I translate performance data into simple, practical next steps—so you know what’s working, what’s not, and where to invest next.

What this can include:

• Dashboard design and recurring reporting (monthly or campaign-based)

• KPI definition aligned to your business goals (occupancy, ADR, inquiries, sales, etc.)

• Creative and channel testing plans

• AI-enhanced workflows for content ideation, analysis, and optimization

• Action plans that turn insights into real changes in your marketing

Ideal for: teams that are busy, data-rich, but insight-poor—and want clarity in plain language.

I plug into the tools your team already uses and help you get more out of them. My tech stack spans analytics, content, collaboration, and AI, so we can move quickly without sacrificing quality.

Analytics & Web Experience
I use GA4, Meta Business Suite/Ads reporting, and Revinate Marketing to connect social, web, and email performance back to real business outcomes like bookings, revenue, and guest engagement. I also work inside popular website CMS platforms, ensuring UX, content, and tracking are aligned.

Social Media & Listening
I manage and measure activity across Facebook, Instagram, YouTube, TikTok, Pinterest, X, Snapchat, and LinkedIn using tools like Sprout Social, Brandwatch, and Hootsuite for scheduling, listening, and reporting. This lets us understand what guests are responding to and where there’s room to grow.

Creative & Collaboration
For content and production, I work in Adobe Creative Suite, Canva, Figma, and the full Google and Microsoft Office suites, supported by project management tools like Wrike to keep multi-stakeholder hospitality projects organized and on time.

AI-Enabled Workflow
I integrate AI tools—including Waldo, Perplexity, Brandwell, Claude, Surfer, and Notion—into my process for faster ideation, smarter insights, and more efficient content workflows. You still get human-led strategy and storytelling; AI just helps us test more, learn faster, and free up time to focus on what matters.