Digital growth for lifestyle, and experience brands
From Super Bowl campaigns to destination stays and lifestyle concepts, I bring global brand rigor to independent and emerging companies.
Meet Nicole
I’m Nicole, a digital marketing consultant who helps experience‑driven and lifestyle brands turn online attention into action—whether that’s bookings, sign‑ups, sales, or community growth. I partner with hotels, resorts, ranches, camps, hospitality groups, and lifestyle concepts to build thoughtful, performance‑led marketing that feels as good as the experiences you create.
With 10+ years in brand and performance marketing, I’ve led integrated digital and social campaigns for global brands like PepsiCo, Lexus, and FOX Sports, and now bring that same strategic rigor to independent brands and regional groups. I work end‑to‑end—from insight and concept to channel strategy, social content, web experience, and reporting—so your team has one partner who can see the whole picture and own the execution details.
My approach blends data, creativity, and hands‑on implementation: I use AI‑powered tools to move faster, test smarter, and uncover clearer insights, while grounding every decision in your brand story and your audience’s journey. Whether I’m designing your social ecosystem, producing content that actually drives action, refining your website experience, or coordinating with agency and in‑house teams, my goal is simple: make your marketing easier, more effective, and more measurable.
Originally rooted in sports and entertainment marketing, I’ve always been drawn to brands that create memorable moments. Hospitality and lifestyle are natural extensions of that—places and platforms where people gather, celebrate, learn, and reconnect. When we work together, you get a highly collaborative partner, clear communication, and a proactive thought‑partner who treats your business like her own, from big‑picture vision down to the last caption and campaign rollout.
Pillars & Values
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I’m a partner, not just a vendor.
When we work together, I treat your business like it’s my own brand—diving into your guest experience, your numbers, and your operations so strategy actually matches reality on the ground.I combine big‑brand thinking with hands‑on execution. You’re not just getting a deck and a strategy handoff—you’re getting someone who writes the posts, builds the calendars, coordinates with your team, and stays in the work until it’s live, measured, and improved.
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I lead with values that mirror the best of hospitality and lifestyle: care, consistency, and transparency. I believe in doing what I say I’m going to do, sharing the “why” behind my recommendations, and building long-term relationships—not quick wins that don’t stick. I respect your team’s time, your budget, and your brand, and I design processes that make marketing feel lighter, not heavier.
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My background leading integrated campaigns for global brands means you get enterprise-level strategy, testing, and analytics—applied to the realities of independent hotels, resorts, and lifestyle companies. You get the best of both worlds: the data, structure, and innovation of a large agency, with the flexibility, speed, and care of a dedicated, boutique partner.
What People Are Saying
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What People Are Saying *
Working with Nicole Fernandes has been an exceptional experience. During periods of adversity and organizational change, her deep industry knowledge, strategic thinking, and "run with it" attitude consistently stood out. Nicole has a unique ability to navigate challenges with professionalism, patience, and confidence while keeping projects moving forward. She is highly knowledgeable, incredibly strategic, and a trusted partner who always delivers value. I look forward to continuing our relationship and finding opportunities to leverage her talents in the future.
— Lake Nona Wave Hotel | Orlando, FL
Efficient, resourceful and creative, Nicole has become an integral part of the Marketing team at Cote Hospitality. Her gift is driving meaningful results by combining data and strategic thinking with strong storytelling and execution.
Across our portfolio, Nicole has helped evolve our digital marketing strategies, strengthening organic social media performance by increasing awareness, engagement and qualified website traffic while consistently outperforming industry benchmarks. She also has helped us substantially increase revenue generated per email sent through our email marketing initiatives.
Importantly, Nicole is someone I trust and can count on to take an insight or idea and run with it while also bringing fresh thinking of her own. She is thoughtful and collaborative, always finding ways to solve challenges and elevate the work. I appreciate how she has helped create efficiencies and clarity by developing useful processes tailored to each of our properties rather than applying a one-size-fits-all approach.
I highly recommend Nicole to any organization looking for a creative, capable and caring marketer who goes above and beyond for her clients.
— Cote Hospitality | Minneapolis, MN
Every detail was thoughtfully executed. We're thrilled with the outcome - it’s been such a worthwhile investment to work with someone like Nicole, a genuinely passionate person, who not only cares about the results, but also care about their clients as people.
— Former Client
Let’s Connect!
Interested in working together? Book a complimentary 30-minute discovery call.